Verbs Over Nouns
Nominalizations hide momentum. Instead of “conduct an evaluation for the preparation of,” say “evaluate and prepare.” Verbs move, nouns sit. Choose lively, precise actions that imply ownership and progress, and keep modifiers scarce. The psychological nudge is powerful: when readers see motion encoded in language, they mirror that energy, reply sooner, and close loops with less hesitation or negotiation about what actually matters now.